Rahna Barthelmess is an expert in branding and personal branding and today’s guest blogger. She is celebrating the launch of her new book, Your Branding Edge: How Personal Branding Can Turbocharge Your Career with a virtual blog tour, and I am happy to host her for that. Personal branding is a critical component of working on your own terms, so her topic is relevant to all that we discuss here on this blog. Read on to find out what she said about goal-setting as a key activity to start building your personal brand.

Setting Goals for Personal Branding Success

By: Rahna Barthelmess (Guest Post)

Writing goals is very powerful. It provides structure and focus to your efforts and can be done in many aspects of our lives: finances, relation­ships, education, spiritual matters. It’s important to be very specific about what you want, so write your goals as specifically as possible (someone like Jan can help you get to your ideal goals!).

Some people who are in the middle of their career, struggle with setting goals. They have achieved a certain amount of success in one area and feel their career has stagnated. They ask, “Now what do I do? Is this it? What do I really want?” This is when we need to start the important work of digging deep inside ourselves to see what we really want. As we rediscover ourselves and really understand the nuances of our personal brand, we’ll recognize that which feeds our soul. This type of work allows us to set new goals, which is a critical step in achieving your success. It is impossible to map out a path to take you someplace if you don’t know where you are going.

Also, don’t be surprised if, as you move forward, your goals shift some­what. Sometimes what we think we want is really a shallow, “surface” type of want. As you dig deeper, you may discover more meaningful goals. At one point, I had an executive coaching assignment with a woman who wanted to be promoted either in her current job or at some other company. As we started exploring more fully why she wanted this promotion, we realized that her real need was for recognition. She wanted someone to acknowledge her contributions, and once that became apparent, a logical plan of action was easy to put in place.

My key message to professionals everywhere is to actively manage your personal brand. By doing this work, you’ll discover how to eliminate negative traits, strength­en positive traits, and do something amazing with the gifts you have. Developing your personal brand will help you determine who you are and, more importantly, who you want to be so that you can go and be that on purpose. But you need to set the goals first so you have a sense of where you are headed. Take the time to figure out your goals so that you can build your re-imagined brand quickly and find more meaningful work sooner.

Here’s to your success!

Rahna Barthelmess

Author of Your Branding Edge: How Personal Branding Can Turbocharge Your Career, Rahna Barthelmess trains corporate sales teams, mentors CEOs and entrepreneurs, and coaches professionals across the globe to help them make more money and have more fun by leveraging their personal brands.   To receive your own special guide to personal branding and full access to on-going coaching and inspiration, visit www.YourBrandingEdge.com

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